• Tom S.
  • Tom S.

    President & Owner | Fond du Lac | Silica Team since 1978

    Leading the Silica team is Tom. Learning many business values and lessons from his father Alphonse, Tom ensures the old Silica ways are continually carried on. Tom mainly focuses on the vision and growth of the business. He enjoys seeing the business evolve meeting the desires of today's customers.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    tks@shopsilica.com

  • Joe S.
  • Joe S.

    Owner & Sales | Fond du Lac | Silica Team since 1970

    In the 1960ís Joe helped assemble Radio Flyer wagons for his dad to sell at Silica Hardware. Although Silica no longer carries those wagons, Joe continues to assist many customers in choosing their specialty appliances. He has worked with some of the same customers for decades and really enjoys it. In his free time, he loves the outdoors, plants, hunting, fishing and bird watching.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    jgschneider@shopsilica.com

  • Dennis S.
  • Dennis S.

    Owner & Sales | Fond du Lac | Silica Team since 1975

    Mixing quick whit with decades of product knowledge, Dennis is one of the most sought out associates. Whether you come in to ask questions, or are looking at buying new products, Dennis is always ready to help. When not at the store, Dennis enjoys tinkering in his gardens, vacationing with his wife, and spending time with his grandchildren.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    dschneider@shopsilica.com

  • Josh S.
  • Josh S.

    Owner & Sales Manager | Fond du Lac | Silica Team since 1992

    As a fourth generation owner, Josh strives to build upon the trust his family has earned. He currently leads the sales team and has managed the delivery and custom install departments in the past as well. His all around knowledge of the business is extensive!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    jlschneider@shopsilica.com

  • Scott L.
  • Scott L.

    Sales | Fond du Lac | Silica Team since 1988

    Being a Silica team member for many years has given Scott ample experiences in customer service. His extensive product knowledge guarantees you will always choose the product to fit your needs. Scott loves working with Silica customers and is always smiling!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    slindsley@shopsilica.com

  • Troy M.
  • Troy M.

    Sales | Fond du Lac | Silica Team since 2012

    Troy is another one of the sales team members at the Fond du Lac store. Providing home solutions for his customers is his true specialty. Whether remodeling, new construction or replacing a failed product, Troy enjoys getting to know his customers and assisting them in finding the products that best suit their needs. In his spare time he enjoys the Packers, golfing and grilling!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    tmeyer@shopsilica.com

  • Ron S.
  • Ron S.

    Sales | Fond du Lac | Silica Team since 2008

    After recently serving his 2nd tour of duty in Iraq, Ron has rejoined the Silica sales team. We are very proud to have him as part of our team. He is always ready to assist you with a smile.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    rspence@shopsilica.com

  • Kevin N.
  • Kevin N.

    Custom Installation Manager | Fond du Lac | Silica Team since 2014

    Kevin joined the Silica sales team in 2014. After several years in sales, Kevin now manages our Custom Installation Department. He will assist you in designing the home theater and smart home of your dreams! In his spare time he enjoys spending time with his family, photography and following the Packers, Badgers and Brewers.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    knellessen@shopsilica.com

  • Kathleen G.
  • Kathleen G.

    Sales | Fond du Lac | Silica Team since 2014

    The Fond du Lac sales floor welcomed Kathleen in 2014. Talking to her customers while they explain their needs and helping them choose the best products to fit those needs are a few of her favorite things thus far. In her spare time gardening, crafting, fishing and family time are the things she enjoys!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    kgabel@shopsilica.com

  • Jaryd W.
  • Jaryd W.

    Sales | Fond du Lac | Silica Team since 2015

    Being from Fond du Lac, Jaryd joined the Silica sales team in 2015. With a background in sales, he's been an asset to the company and is learning the Silica culture very quickly. He enjoys working with his customers to make their dreams come true when they are building or remodeling their homes.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    jwink@shopsilica.com

  • Billy B.
  • Billy B.

    Sales Floor Manager | Fond du Lac | Silica Team since 2005

    Billy has been with Silica since 2005. He started his career with Silica as a salesperson, assumed the role of Custom Electronics Installation Manager and now manages the sales floor. His vast knowledge of the appliance and electronics industry makes him a great asset to the customers of Silica as well as to Silica's team!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    bbrenner@shopsilica.com

  • Tom O.
  • Tom O.

    Sales | Fond du Lac | Silica Team since 2017

    Tom is excited and proud to be one of the newest members representing the Silica team! Having over 20 years experience in Sales and Customer Service, Silica is the perfect fit for him. He loves meeting new people and helping them find solutions. Tom is a lover of photography and flying and is very involved in the community performing music and theater with his wife and 3 children.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    totte@shopsilica.com

  • Tom S.
  • Tom S.

    Store Manager & Salesperson | Beaver Dam | Silica Team since 1978

    Managing the Beaver Dam and Watertown store locations, Tom enjoys these smaller community atmospheres and being familiar with the locals. Tom's favorite part of working at Silica is knowing it's a company that stands behind what they sell, and takes pride in their customer service.

  • (920) 885-2260

    1745 N. Spring Street
    Beaver Dam, WI 53916

    tstephany@shopsilica.com

  • John M.
  • John M.

    Sales | Beaver Dam | Silica Team since 2006

    Guaranteed to greet you with a smile at the Beaver Dam store is John. He strives to meet the needs of his customers and enjoys getting to know them. In his spare time he enjoys cooking, wood working and model railroading.

  • (920) 885-2260

    1745 N. Spring Street
    Beaver Dam, WI 53916

    jmueller@shopsilica.com

  • Karen W.
  • Karen W.

    Sales | Beaver Dam | Silica Team since 1988

    Working in the Beaver Dam store for over 20 years, Karen has gotten to know many customers by their first name. Outside of work, she enjoys spending time with her family and traveling abroad to England learning about her ancestors.

  • (920) 885-2260

    1745 N. Spring Street
    Beaver Dam, WI 53916

    info@shopsilica.com

  • Deanna O.
  • Deanna O.

    Sales | Watertown | Silica Team since 2014

    Deanna enjoys meeting all of the local customers in the Watertown area. Her goal is seeing her customers satisfied once selections have been made and projects come together. In her spare time she enjoys fishing, perennial gardening and floral design!

  • (920) 206-7000

    1648 S. Church Street
    Watertown, WI 53094

    dolson@shopsilica.com

  • Rick D.
  • Rick D.

    Sales | Watertown | Silica Team since 2013

    With 10 years in retail sales and 22 years of other sales and service under his belt, customer care is one of Rick's specialties! When not assisting his Silica customers, he enjoys time with his family and friends, umping softball games and hunting!

  • (920) 206-7000

    1648 S. Church Street
    Watertown, WI 53094

    rdewitt@shopsilica.com

  • Kathy V.
  • Kathy V.

    Furniture & Bedding Dept. Manager | Fond du Lac | Silica Team since 2013

    An interior design degree with 30+ years' experience in the furniture industry makes Kathy a great asset to Silica. Meeting new customers in the Fond du Lac market and assisting them with creating just the right space are a few of her favorite things to do while at work.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    kvoelker@shopsilica.com

  • Johanna S.
  • Johanna S.

    Furniture & Bedding Dept. | Fond du Lac | Silica Team since 2009

    Johanna a.k.a. "Hanna" has been with Silica since 2009 and enjoys working in the furniture and bedding department. In her spare time, Hanna is an educated artist and also takes great pride in her health and fitness. Being part of the amazing Schneider family, her time with family and friends is very important to her.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    hschneider@shopsilica.com

  • Linda Z.
  • Linda Z.

    Furniture & Bedding Dept. Sales Associate | Fond du Lac | Silica Team since 2013

    Customer service is Linda's specialty! 10+ years serving customers has given Linda great ability to adapt to many different situations. She enjoys getting to know her customers and finding the right products to fit their lifestyle.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    lzylka@shopsilica.com

  • Janet V.
  • Janet V.

    Furniture & Bedding Dept. Sales Associate | Fond du Lac | Silica Team since 2013

    Expertise abounds in our furniture and bedding department and Janet is our paint and color expert. Her prior experience being a painter allows our customers to have a great resource in her when deciding what fabrics, textures and colors complement one another.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    jvoss@shopsilica.com

  • Barb S.
  • Barb S.

    Furniture & Bedding Dept. Sales Associate | Fond du Lac | Silica Team since 2013

    Barb joins the Silica team with experience as a floral designer. Thus, one of her favorite hobbies is flower gardens! Barb appreciates the quality of products she can offer her customers and looks forward to designing home spaces her customers will enjoy!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    bsalm@shopsilica.com

  • Smedley
  • Smedley

    Store Mascot | All Locations | Silica Team since 1965

    Wearing many faces and many hats is the store mascot Smedley. He was created in the 1960ís, and has come a long way since then. You will often see him hanging out in the store, riding the delivery trucks, and sometimes even walking in a local parade. Smedley is part of the companys heritage. He knows what Silica is all about, and remembers what brought us to where we are today.



  • Fond du Lac, WI
    Beaver Dam, WI
    Watertown, WI

    info@shopsilica.com