• Tom S.
  • Tom S.

    President & Owner | Fond du Lac | Silica Team since 1978

    Leading the Silica team is Tom Schneider. Learning many business values and lessons from his father Alphonse, Tom ensures the old fashioned Silica ways are continually carried on. Tom mainly focuses on the vision and growth of the business. He enjoys seeing the business evolve to meet the desires of today's customers.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    tks@shopsilica.com

  • John S.
  • John S.

    Owner & Warehouse Manager | Fond du Lac | Silica Team since 1979

    Managing the day to day operations of customer deliveries, warehouse shipments and so much more is what you will find John doing at the Silica warehouse. Customer satisfaction is his main goal! He is integral in keeping things running smoothly!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    jrschneider@shopsilica.com

  • Joe S.
  • Joe S.

    Owner | Fond du Lac | Silica Team since 1970

    Recently retired, Joe worked with some of the same customers for decades and really enjoyed it. Now in retirement he loves the outdoors including gardening, hunting, fishing and bird watching. Above all he enjoys spending time with his family and dear grandchildren!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    jgschneider@shopsilica.com

  • Dennis S.
  • Dennis S.

    Owner & Sales | Fond du Lac | Silica Team since 1975

    Mixing quick whit with decades of product knowledge, Dennis is one of the most sought out associates. Whether you come in to ask questions, or are looking at buying new products, Dennis is always ready to help. When not at the store, Dennis enjoys working in his gardens, vacationing with his wife, and spending time with his family and grandchildren.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    dschneider@shopsilica.com

  • Josh S.
  • Josh S.

    Owner, Merchandiser & Buyer | Fond du Lac | Silica Team since 1992

    Josh is a fourth generation owner of Silica. He has held many positions in the company including managing the warehouse, delivery, sales and is currently the electronics and appliance merchandiser and buyer. He is also training to be the next Silica President when Tom Schneider retires! In his free time, Josh enjoys time with his wife and their children!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    jlschneider@shopsilica.com

  • Luke S.
  • Luke S.

    Owner & Service Manager | Fond du Lac | Silica Team since 2006

    Luke has worn the hat in many departments including delivery, sales and his current role is now the service department manager. Luke strives to ensure the customers requiring service are taken care of, with the old fashioned service that Silica is known for! In his spare time you will find him fishing or spending time with his family!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    lschneider@shopsilica.com

  • Scott L.
  • Scott L.

    Sales | Fond du Lac | Silica Team since 1988

    Being a Silica team member for many years has given Scott ample experiences in customer service. His extensive product knowledge guarantees you will always choose the product to fit your needs. Scott loves working with Silica customers and is always smiling!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    slindsley@shopsilica.com

  • Troy M.
  • Troy M.

    Sales | Fond du Lac | Silica Team since 2012

    Troy is a seasoned sales team member! Providing home solutions for his customers is his true specialty. Whether remodeling, new construction or replacing a failed product, Troy enjoys getting to know his customers and assisting them in finding the products that best suit their needs. In his spare time he enjoys the Packers, golfing and grilling!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    tmeyer@shopsilica.com

  • Ron S.
  • Ron S.

    Sales | Fond du Lac | Silica Team since 2008

    Ron joins the Silica sales team on a part-time basis and fills in at whatever location he is needed. He enjoys working with his customers and finding the products that fit their exact needs!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    rspence@shopsilica.com

  • Tom S.
  • Tom S.

    Sales | Fond du Lac | Silica Team since 1978

    Tom recently returned to the Fond du Lac location, after working many years in the Beaver Dam and Watertown markets. Tom's favorite part of working at Silica is knowing it's a company that stands behind what they sell, and takes pride in their customer service.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    tstephany@shopsilica.com

  • Kathleen G.
  • Kathleen G.

    Sales | Fond du Lac | Silica Team since 2014

    The Fond du Lac sales floor welcomed Kathleen in 2014. Talking to her customers while they explain their needs and helping them choose the best products to fit those needs are a few of her favorite things thus far. In her spare time gardening, crafting, fishing and family time are the things she enjoys!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    kgabel@shopsilica.com

  • Jaryd W.
  • Jaryd W.

    Sales | Fond du Lac | Silica Team since 2015

    Being from Fond du Lac, Jaryd joined the Silica sales team in 2015. With a background in sales, he's been an asset to the company and has learned the Silica culture very quickly. He enjoys working with his customers when they are building or remodeling their homes.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    jwink@shopsilica.com

  • Billy B.
  • Billy B.

    Sales & Custom Electronics Manager | Fond du Lac | Silica Team since 2005

    Billy has been with Silica since 2005. He has worked in several departments and now handles the role of Custom Electronics Manager and Sales Floor Manager. His vast knowledge of the appliance and electronics industry makes him a great asset to the customers of Silica as well as to Silica's team!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    bbrenner@shopsilica.com

  • Jacob
  • Jacob

    Sales | Fond du Lac | Silica Team since 2008

    Jacob has been with Silica and has worked in several departments since 2008 and is now excited to join the sales team. He knows the Silica way to treat customers and will surely carry that tradition on!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    jjschneider@shopsilica.com

  • Jack B.
  • Jack B.

    Sales | Fond du Lac | Silica Team since 2017

    Being a newer member of our sales team doesn't stop Jack from jumping in and learning! He has quickly become acclimated to the Silica way! When not working, Jack enjoys playing guitar and spending time with family & friends.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    jbuytendorp@shopsilica.com

  • Kevin N.
  • Kevin N.

    Store Manager | Beaver Dam | Silica Team since 2014

    Kevin joined the Silica sales team in 2014 and has quickly learned the Silica culture. He manages the Beaver Dam and Watertown locations and enjoys getting to know all of the local customers in those markets! In his spare time he enjoys spending time with his family, photography and following the Packers, Badgers and Brewers.

  • (920) 885-2260

    1745 N. Spring Street
    Beaver Dam, WI 53916

    knellessen@shopsilica.com

  • John M.
  • John M.

    Sales | Beaver Dam | Silica Team since 2006

    Guaranteed to greet you with a smile at the Beaver Dam store is John. He strives to meet the needs of his customers and enjoys getting to know them. In his spare time he enjoys cooking, wood working and model railroading.

  • (920) 885-2260

    1745 N. Spring Street
    Beaver Dam, WI 53916

    jmueller@shopsilica.com

  • Eric
  • Eric

    Sales | Beaver Dam | Silica Team since 2017

    Eric is a newer member of the Silica family and joins the staff at the Beaver Dam store. The family atmosphere at Silica is one of his favorite things, thus far. Eric loves playing and watching sports in his free time!

  • (920) 885-2260

    1745 N. Spring Street
    Beaver Dam, WI 53916

    eking@shopsilica.com

  • Karen W.
  • Karen W.

    Sales | Beaver Dam | Silica Team since 1988

    Working in the Beaver Dam store for over 20 years, Karen has gotten to know many customers by their first name. Outside of work, she enjoys spending time with her family and traveling abroad to England learning about her ancestors.

  • (920) 885-2260

    1745 N. Spring Street
    Beaver Dam, WI 53916

    info@shopsilica.com

  • Rick D.
  • Rick D.

    Sales | Watertown | Silica Team since 2013

    With 10 years in retail sales and 22 years of other sales and service under his belt, customer care is one of Rick's specialties! When not assisting his Silica customers, he enjoys time with his family and friends, umping softball games and hunting!

  • (920) 206-7000

    1648 S. Church Street
    Watertown, WI 53094

    rdewitt@shopsilica.com

  • Bob S.
  • Bob S.

    Sales | Watertown | Silica Team since 2017

    Bob started with Silica with a background that included many years in the appliance industry. He was drawn to Silica due to it being a family owned business with a great reputation. When not at work, Bob enjoys Brewer and Badger games as well attending Polka Fests around the country!

  • (920) 206-7000

    1648 S. Church Street
    Watertown, WI 53094

    bsell@shopsilica.com

  • Kathy V.
  • Kathy V.

    Furniture & Bedding Dept. Manager | Fond du Lac | Silica Team since 2013

    An interior design with 30+ years' experience in the furniture industry makes Kathy a great asset to Silica. Meeting new customers in the Fond du Lac market and assisting them with creating just the right space are a few of her favorite things to do while at work.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    kvoelker@shopsilica.com

  • Johanna S.
  • Johanna S.

    Furniture & Bedding Dept. Sales Associate | Fond du Lac | Silica Team since 2009

    Johanna "Hanna" has been with Silica since 2009 and enjoys working in the furniture and bedding department. In her spare time, Hanna is an educated artist and also takes great pride in her health and fitness. Being part of the amazing Schneider family, her time with family and friends is very important to her.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    hschneider@shopsilica.com

  • Kelly F.
  • Kelly F.

    Furniture & Bedding Dept. Sales Associate | Fond du Lac | Silica Team since 2016

    Kelly has been in the furniture industry since 2007 with a keen eye for design and layout. These expertise make her a great asset to the Silica team! The family atmosphere at Silica fit right into Kelly's lifestyle as spending time with family is on top of her personal priority list!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    kferguson@shopsilica.com

  • Linda Z.
  • Linda Z.

    Furniture & Bedding Dept. Sales Associate | Fond du Lac | Silica Team since 2013

    Customer service is Linda's specialty! 10+ years serving customers has given Linda great ability to adapt to many different situations. She enjoys getting to know her customers and finding the right products to fit their lifestyle.

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    lzylka@shopsilica.com

  • Barb S.
  • Barb S.

    Furniture & Bedding Dept. Sales Associate | Fond du Lac | Silica Team since 2013

    Barb has a great background in design which is a huge asset to everyone here at Silica! Barb appreciates the quality of products she can offer her customers and looks forward to designing home spaces her customers will enjoy! In her spare time she enjoys working with flowers!

  • (920) 929-0126

    498 N. Rolling Meadows Drive
    Fond du Lac, WI 54937

    bsalm@shopsilica.com

  • Smedley
  • Smedley

    Store Mascot | All Locations | Silica Team since 1965

    Wearing many faces and many hats is the store mascot Smedley. He was created in the 1960ís, and has come a long way since then. You will often see him hanging out in the store, riding the delivery trucks, and sometimes even walking in a local parade. Smedley is part of the companys heritage. He knows what Silica is all about, and remembers what brought us to where we are today.



  • Fond du Lac, WI
    Beaver Dam, WI
    Watertown, WI

    info@shopsilica.com